In 2018, Coca-Cola globally announced World Without Waste, with an aim of collecting and recycling the equivalent of all bottles and cans that it produces by 2030. In support to its global vision, Coca-Cola in Nepal has taken upon many recycling initiatives in order to achieve the “World Without Waste” objectives since the past decade through its several projects namely Nagarmitra (2014), Recycler Saathi (2019), Refresh and Recycle (2020), Swachhta Sarathi (2023) and Mountain Clean-Up Campaign (2019- 2023) and Well-Being Out of Waste (2024).